11 de desembre 2007

Article de Chesbrough a la MIT Sloan Mangament Review



Us recomano el darrers article de Henry Chesbrough, la principal referència de l'Open innovation al núm. Winter 2007 de la Revista de MIT Sloan Review Mangament. Si algú el desitja el pot obtenir a http://sloanreview.mit.edu/wsj/insight/pdfs/48208.pdf

Us adjunto el comentari a la imatge superior tal i com surt a l'article:

To offset the trends of rising delevopment cost and shorter life product cycle (left bar), companies must experiment with creative ways to open their business models by using outside ideas and technologies in internal product development and allowing inside intellectual property to be commercialized externally (right bar)