13 d’abril 2008

Finding Innovation Where It Lives

Businessweek tiene una buena sección sobre innovación, artículos normalmente cortos y sugerentes, sparks. Para mí es una fuente habitual de lectura y contraste. Como ejemplo, os recomiendo esta semana un artículo fácil de leer sobre el interés y responsabilidad de los directivos empresariales a la hora de involucrar al conjunto de personas de la empresas (al conjunto) en propuestas e iniciativas de innovación. El artículo no lo firma un desconocido (Jack Welch y Suzy Welch).
"Now, make no mistake. Such iterative, bottom-up, collaborative innovation doesn't happen by accident. Indeed, it can only occur when managers encourage, and the whole organization buys into, a mind-set nearly religious in its zeal. This mind-set's central belief is simple: that innovation is so deeply ingrained in everyone's job—yes, everyone's—that employees arrive each day thinking, "Is there a better way to do everything we do around here? How can we improve on our products and services?" It's a mind-set that makes people excited to share new ideas and to embrace the notion that you only win as an organization when everyone's brain is engaged."

http://www.businessweek.com/magazine/content/08_16/b4080084408701.htm?chan=innovation_innovation+%2B+design_top+stories