"How companies can stay ‘forever young’ http://www.rethinkinggroup.com/rowan/images/RGArticles/HowcompaniescanstayforeveryoungManagementToday.pdf
It’s crucial to continually grow new sources of profit before the old ones become
obsolete.The only real source of renewal and growth in the longer term is deep,
strategic innovation. It’s not going to come from anywhere else.